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Lead Generation Test Campaign ​​

Rolli Worx​​

Rolli Worx partnered with us to run a Meta Lead campaign designed to increase awareness and drive inbound interest for their custom signage services. 

This initial campaign focused purely on top-of-funnel lead generation — bringing new prospects into their pipeline. 

Industry

Custom Sign Fabrication

Platform

Meta Platforms

Objective

Determine whether paid social could become a predictable source of new sign inquiries.

What We Delivered

✔ 4 unique short-form video ads
✔ 42 inbound leads generated
✔ $15.49 average cost per lead
✔ 13,196 impressions
✔ 6,973 people reached

These results highlight strong audience interest when paired with targeted creative and strategic messaging.

Why This Matters

For high-ticket, custom-built services like signage, the first step is generating attention and inquiries.

This campaign demonstrated that paid social can efficiently attract people who want to learn more about custom signage.

Every business has its own internal sales cycle. Our role was to bring qualified prospects in the door, and the campaign did so at a cost well below typical industry averages.

The big win

This test created a strong benchmark:
Paid social can reliably generate sign project inquiries for Rolli Worx.

Even better - Rolli Worx now has a pool of interested leads they can nurture, follow up with, and keep in touch with for future projects, giving them longer-term value beyond the initial campaign.

Let’s Get Started

Book Your Complimentary Discovery Call Today!

Frequently Asked Questions

ask us anything

Although pricing varies depending on the project, we do our best to keep our services accessible while delivering the highest quality possible. Most clients invest anywhere from $700 to $10,000, depending on whether they need short-form social content, a brand story video, or a full advertising package. We also offer both standard packages and fully custom projects to fit different goals and budgets. 

It depends on your goals and where your business is right now. If you want to build trust, stay top-of-mind, and create a loyal audience, regular social media content is the best place to start. Think of it like investing. Over time, consistent content builds real momentum. 

If you’re in a phase where you need faster growth or want to generate leads more predictably, pairing that content with a paid video advertising strategy can be incredibly effective. Many clients find that a mix of both steady organic content and targeted ads becomes the strongest long-term approach. 

Life Echo Media begins every project by understanding what you want your videos to accomplish. Whether your goal is to attract more customers, explain a service, or strengthen your brand, we start by getting clear on the purpose. From there, we develop simple, effective ideas for videos that match your message and your goals. 

 

Once the plan is set, we schedule a filming day. We come to your business, bring all the equipment, and guide you through the process step by step. You don’t need any experience on camera- our team makes it comfortable and easy. 

  

After filming, we take everything back to the studio and handle all the editing. We organize the footage, clean up the audio, add music, and polish the videos so they look professional and aligned with your brand. When the first drafts are ready, we send them to you for review. If you want any changes, we adjust the videos until they’re exactly what you need. 

  

When you approve the final versions, we deliver your finished videos, ready for posting on social media or use in your advertising. 

Not at all. Some clients come to us with clear ideas, and we’re happy to collaborate and build on them. Others prefer that Life Echo Media create the ideas from scratch. Either way works. We guide you through the process and make sure the concepts fit your brand and goals. 

Yes. Life Echo Media can support you beyond just creating the videos. We offer services for posting, scheduling, and managing paid video ads. If you need ongoing support, we can build a plan that fits your goals and budget. 

We keep things simple. Your main involvement is helping us understand your goals and being present on the filming day. You do not have to be in the videos if you prefer not to. An employee or team member can step in, and we guide them through the process. After that, we handle the editing and send the videos for your review. 

It depends on the type of project and how involved the production will be. Some projects can begin fairly quickly, while others require a bit more planning. The best next step is to book a Discovery Call with us. We’ll learn about your goals, talk through the details, and figure out the fastest timeline that fits your needs.